It is strongly recommended to use other google tools such as google adwords because I think some statistics can be provided only when you use some part of google analytics.
For it, go to http://www.google.com/analytics
If you register it, you wil see all.
It's hierachy is account > property > view ( You can see when you click Admin at right)
Just click any view that you want, then you will go to dashboard of that view.
At Audience, there is Demographic section.
It is recommended to add it because it gives a rich statistics of your site.
To add it, click overview of Demographics. You will see validate tracking code.
When you click it, there is explanation and press learn more.
Click Learn more, then, you will find upgrade your analytics...... and following guide
.Change code in block letter in your server.
Then, go to Admin>property>tracking info and turn on display advertise support option.
Go ahead to validate tracking code.
Thank you.
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